Well it really isn’t a question at all, Marketing Must be Done!
As much as business owners may try to put it on the back burner, avoid it as long as possible or hope to never have to do it, its inevitable – successful marketing is at the very heart of being successful in business. Without marketing, your business may offer the best products or services, but none of your potential customers/clients would know about it. Marketing in and of itself covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.
How Do They (Potential Customers) Know You’re There?
Marketing is used to promote your product, service and company. Marketing provides your business with a chance of being discovered by your target audience/potential customers. Being in business has many potential challenges, but marketing shouldn’t be one of them. By using marketing strategies to create product/service awareness, you are informing your market and potential customers of who you are, where you are and what you have to offer. Marketing allows you to speak to your customer and tell them about you and why they need to buy from you. Marketing will set you apart from the competition and it makes your potential customers and give your business a real strategy for success.
Does a Good Company Reputation Make a Difference?
Today’s consumer is far more educated and informed than ever. They want what they want and they want it from someone they can trust. Having a solid reputation runs hand in hand with offering a solid product. Marketing will build brand name recognition, it will strengthen your company’s product expectations and it will keep your business and offerings in front of their mind. The marketing effort will ensure that all communications from your business delivers a consistent and supporting message that will create excitement and desire for your company and its products.
Will Sales Increase?
In order to generate sales, your customer needs to know your business, your products, your location and that your there. Marketing will make your customer aware and in-turn that will increase the possibility that your potential customers turn into real paying customers. Having experienced your business and products will hopefully result in them becoming returning customers who will tell friends, family, co-workers and anyone that will listen about their great experience at your business and their experience with your great products. Marketing delivers the information that customers need to make a call to action, to decide to spend their money on which products and at which businesses.
No One Method Covers It All
Marketing is effective but it certainly is expensive, so careful attention must be placed into what needs to be done and how to execute it. Its important that different forms of marketing are used that prove to be effective to reaching your target customers. The old saying and method of putting all your eggs in one basket could prove to be a major mistake. Having a marketing program that encompasses many initiatives that will result in reaching your potential customers is a tried and proven approach. From traditional forms of advertising such as print ads (magazines & newspapers), printed materials (brochures, pamphlets, direct mail etc.), billboards and trade shows to the new digital medias such as websites, social media, online ads etc., a balanced approach will give your business a stronger opportunity for success.
So Now What?
Its time to sit down with a marketing professional and take a look at where you are and where you want to be. What marketing have you done and what has worked for you. Devise marketing strategies that accomplish the goals that you have or will set. Marketing will help you grow in the marketplace – marketing is the engine that promotes and sets the tone, but you the business owner must always be in the driver’s seat.